Hello Kitty!

When I was very little, I used to love going to the mall to visit the Sanrio store. They had all sorts of wonderful things to catch the interest of a very little girl. They had cute and colorful pencils that captured the mind of a kid who was just learning to read and write, school supply sets that matched and were decorated with a cute little kitty-cat with a red bow, and stickers. I remember the stickers the most because they were only 15 cents for twenty of them and they were shiny and they were decorative and they were of ponies, and oh goodness how much I loved them. And all the time, I had no idea that I was visiting a store that had it’s origins in Japan. Quite honestly, at that time I had no idea that there even was a country called Japan.

I guess Sanrio wasn’t getting enough business in Eastern Tennessee (everything but the stickers seemed overly expensive, but that might just be the impression of a little girl just learning how to count money) and they eventually shut down all their shops. As far as I know, Sanrio stores don’t exist in America anymore (at least not in the cities I’ve been to). Now, Hello Kitty is best found in a cutesy store that sells Breyer horse figurines, collectable dolls, beanie babies, angel figurines and those collectable miniature buildings that most people just display around Christmas, or in garage sales and flea markets, if you don’t mind your Hello Kitty second-hand. But in Japan…

Hello Kitty occupies a much wider market in Japan. Go to any city in Japan and there will be a Hello Kitty keitai strap to commemorate your visit to that city. Some are easier to understand, such as the Osaka Hello Kitty, while others require a little more thought, for instance, Hiroshima Hello Kitty is riding on a dove. But this isn’t just any dove, this dove has a green plant sticking out of its mouth. So, to me, the Hiroshima Hello Kitty seems more like a Noah’s Ark Hello Kitty than anything else, but when you visit Hiroshima Peace Park, the dove suddenly makes sense. Hello Kitty keitai straps aren’t limited to cities though; there are plenty of other varieties…

I bought this the day I arrived in Japan and I had no idea what it was except that it had Hello Kitty on it. But, I liked how it looked. I’m sure someone will give me the correct Japanese name for this thing, but this is basically the instrument used at temples and shrines in Japan to give you your fortune. Whenever I shake it, it always gives me the “best” fortune so I thought it was rigged until someone else tried it and got a different fortune. Maybe it just likes me.

Your local Sanrio Store, found in Shinsaibashi. This picture is a bit old (it's decked out for Halloween) but it illustrates my point. I have never seen a sanrio store on this sort of scale before. The Shinsaibashi branch has three stories of Hello Kitty stamped on everything imaginable. I’m pretty sure I saw the kitchen sink in there too.

I bring Hello Kitty up in relation to Japanese culture for a two reasons. First, Hello Kitty is obviously from Japan and has been exported all over the world (globalization!). But secondly (and perhaps more importantly), after exportation, Hello Kitty takes on a slightly different meaning (at least in America). For instance, after Sanrio decreased their number of stores in America in the early 1990s, there was a period of time in which Hello Kitty or any Sanrio products could be found. When Hello Kitty resurfaced, most Americans remembered her from their childhood and thus think of Hello Kitty as a child’s product. Though adults in America still buy some Hello Kitty products, this is mainly done out of nostalgia for our childhood and having too many Hello Kitty products is generally seen as being really childish and almost immature. Several other items from our childhood suffer the same fate (I’ll cite My Little Pony, Littlest Pet Shop, Polly Pockets, and several other toys as my examples); most have been revived because the generation that played with them as kids are beginning to have children of their own and want to pass on the joys of their own childhood to their children.

In Japan, there wasn’t a temporary disappearance of Hello Kitty, so Hello Kitty doesn’t strictly occupy the childhood niche she holds in America. It is perfectly acceptable in Japan to be collecting the Hello Kitty City Keitai straps even as an adult, to have a Hello Kitty eyeglass case (such as the eldest of my two host sisters), to proudly carry a Hello Kitty handbag (as I saw someone doing this morning) or to own other Hello Kitty products.

Gimmie a Break! Break Me Off a Piece of That KitKat Bar!

Ever since I was very little, KitKat bars have always been my absolute favorite candy, but I never knew until I came to Japan that KitKats could come in so many different flavors. Therefore I, like a good little anthropologist, am collecting the boxes of all the different kinds of KitKats I can find. I'm calling it "material culture" but I'm considering it material culture from Japan and not the United States. There are a few reasons for this. First, despite its American origins, I have only seen two varieties of Kitkat in the United States (milk chocolate and white chocolate), whereas Japan has perfected the Kitkat artform. Second, Americans generally understand Kitkats to function only as a particular type of candy whose value of meaning depends on the individual's personal taste, but in Japan Kitkats can take on another meaning. "Kitkat" sounds like "kitto katsu" which is a phrase used between students wishing each other good luck on their entrance exams and because of this pun Kitkats have adopted the additional recognition of a good luck charm in Japan. Thus with my new mission to collect all the different flavors Japan has to offer, I'm sure to be very lucky. We'll have to wait until the next Japanese lesson exam to test this theory...

For starters, even normal kitkats come wrapped differently in Japan. Two pieces of KitKats are wrapped in traditional plastic wrapper, and two of those wrapped KitKats are placed side by side in a cardboard box, which is then sold in prices ranging from 105 yen to 200 yen (I usually see them for 150 yen). The quality of chocolate (in my humblest of opinions) is much better than their American counterparts, even if they look significantly overwrapped to my American eye. Now let us move on to my rather humble collection of KitKat boxes. I will be adding photos as I find more varieties.

Called "Vanella Beans," this is the Japanese answer to the American "White Chocolate KitKat." There is no difference in taste except possibly for the quality of chocolate used.

The "Strawberry" variety manages to blend my all-time favorite candy with my all-time favorite fruit so naturally, I am a bit biased toward this type of KitKat...

"Cookies and Milk" is another of my favorites because it is an Oreo flavored KitKat bar. Thus, KitKats have now joined the ranks of McFlurries, Sonic Blasts, and Hershey Bars in the Oreo flavor category.

The "Apple" variety is somehow more special compared to the previously mentioned forms of KitKats because it costs more, gives you only two pieces that are only slightly wider and no taller than the original (thus stealthily giving you less chocolate), and says "for a moment of precious indulgence."

The extra-special "Sakura" KitKat. This one apparently only comes out during exam times and is the preferred choice to give to your student who will be taking entrance exams this year (as explained to me by my host mother who found my obvious preference of KitKat to all other forms of chocolate amusing). It tastes pink.

Other forms of KitKats that I am aware exist but have not bought are Orange KitKats and Green Tea KitKats. I have not yet found Orane KitKats anywhere but I have heard about them. The Green Tea variety exists at my local conbini and puts KitKats with the ranks of Green Tea Mochi, Pocky, and ice cream, but I have not bought it yet because I unfortunately am not a fan of green tea. However, for the sake of research...

As I find more varieties, I will be adding them to this post. Consequently, if any fellow Visual Anthro bloggers happen to find an unmentioned type of KitKat and feels so generous to buy me one, I will be most grateful.

EDIT: More KitKat photos...

Green Tea Kitkats. I personally do not like green tea, so fortunately my friend Krissy (who loves green tea) was quite willing to eat them for me so that I could have the box.

White Kitkats are made out of white chocolate. Tastes exactly the same as the vanella bean kitkat.